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HBO 2.0

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HBO 2.0

In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO’s Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander.

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It's Not TV. It's HBO.

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It's Not TV. It's HBO.

In the 1980s, every movie that aired on HBO began with a truly epic theme song—a sweeping orchestral piece that triggers instant nostalgia for anyone who grew up with it. Then in the 90s, HBO introduced a 5-second audio logo for their original content. Today, we associate that sound with some of the most groundbreaking TV shows of all time. In this episode, we reveal the story behind the creation of these two iconic sounds. Featuring composer Ferdinand Jay Smith and former HBO Executive Vice President Bruce Richmond.

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Sonic Bubbles

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Sonic Bubbles

For over a century, humans have been using technology to shape our sonic environment. White noise machines, nature recordings, noise canceling headphones and high-tech hearables all allow us to create an auditory safe space we can escape into. But is it possible to have too much control over what you hear? Featuring media studies professor Mack Hagood.

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The Windsor Hum

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The Windsor Hum

In 2011, residents of Windsor, Ontario started experiencing a strange rumbling hum that rattled dishes and kept people awake at night. Then, after years of getting nowhere, the mystery of the Windsor Hum was finally solved... Or was it? This is a totally remixed, revoiced, and updated version of one of our oldest and most popular episodes. Featuring documentary filmmaker Adam Makarenko.

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The Buzzer

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The Buzzer

Since World War I, countries around the world have been broadcasting mysterious numerical messages via shortwave radio. Though concrete evidence is hard to come by, the general consensus is that these coded messages are meant for undercover agents operating abroad. And one particular Russian station may have an even more sinister purpose. Featuring computer engineer Andrus Aaslaid, historian Maris Goldmanis, and documentary photographer Lewis Bush.

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The Leaky Pipeline

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The Leaky Pipeline

In the late 80s, a small French company found a way to pair analog film with pristine digital audio. But getting their system into theaters would involve a long legal battle, hiding out in a Vegas bathroom, and a last-ditch meeting with a famous director. Their struggle is part of a larger narrative about the groundbreaking work of women in the field of professional audio. Featuring audio engineer Leslie Gaston-Bird and LC Concept co-founder Elisabeth Löchen.

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SM7

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SM7

Since their founding almost a century ago, Shure has created some of the most iconic microphones ever made. In this episode, we worked with Shure to tell the story of the SM7 dynamic microphone: from its humble beginnings in voiceover studios in the early 70s, to its use on classic albums, to its rediscovery by podcasters and streamers.

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20th Century Fox

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20th Century Fox

The melodic fanfare that introduces every 20th Century Fox movie was first composed almost a hundred years ago. Since then, it's become one of the most enduring and recognizable pieces of music in modern history. It's survived company acquisitions, competition from television, and changing trends in Hollywood. But nothing lasts forever. Featuring interviews with Academy Award-nominated composer David Newman and film historian Aubrey Solomon.

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