← BACK TO SHOP
← BACK TO SHOP
, ,

Into The Huluverse

, ,
Into The Huluverse

Today, virtually every streaming platform has a sonic logo, from HBO’s classic “Static Angel” to the iconic Netflix “Tudum.” For Hulu, standing out in such a crowded marketplace has been a process of experimentation and revision. In this episode, we chart the evolution of Hulu’s sonic branding across 5 unique sonic logos. Along the way, the creative team shares unused alternate versions for the first time, and breaks down how they used AI to test their latest sound. Featuring Dan Capstick of DixonBaxi, Matthew Wilcock of Zelig Sound, and Reid Thompson of Hulu.

, , , , ,

Tournament Of Champions

, , , , ,
Tournament Of Champions

For our fourth annual Mystery Sound Game Show, we pitted the winners from the past three years against each other. The result? Chaos and hilarity. So unclog your ears, put on your listening cap, and get ready to play along. Featuring Travis McElroy, John Lagomarsino and Emily Jankowski.

, ,

Sounds That Sell

, ,
Sounds That Sell

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly.

, ,

Auto-Tone

, ,
Auto-Tone

The sound of a roaring combustion engine is a fixture of modern life. But as electric vehicles become more and more common, these mechanical sounds will gradually be replaced with artificial tones that have been designed from scratch. And once self-driving cars start to take over, there will be an even bigger need for creative and intuitive sound design. In this episode, we explore the future of car sounds with Audio UX Co-Founder Dexter Garcia and Creative Consultant/Futurist John LePore.

, ,

Insurance Jingles... Why?

, ,
Insurance Jingles... Why?

For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there’s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and brand manager Sergio Trujillo.

, ,

Recalculating

, ,
Recalculating

The voices inside our navigation systems are with us nearly every day. They frustrate us when they lead us astray, and guide us through our most memorable adventures. But who are the people behind those voices? In this episode, an Australian musician discovers she is the voice inside millions of GPS units, and the Polish voice of Google Maps goes head to head with a robot. Featuring “The GPS Girl” Karen Jacobsen and “Głos Google Maps” Jarosław Juszkiewicz.

,

TikTalk

,
TikTalk

In 2018, voiceover artist Bev Standing recorded 10,000 sentences for the Chinese Institute of Acoustics. Bev was told the recordings would be used for a translation app, but three years later, she was shocked to discover that she had become the default voice of TikTok in North America. On TikTok, Bev heard herself saying all kinds of wild and inappropriate things. So, she decided to sue. In this episode, Bev tells her story, and we hear from the voice who replaced her.

, ,

Sleight of Ear

, ,
Sleight of Ear

What does a sound designer do all day? How do noise canceling headphones really work? And why do modern movie trailers all sound the same? In this follow-up to our 150th episode, Dallas shares the secrets of sound design with Jordan Harbinger. They also discuss audio deepfakes, sonic branding, and the eternal argument over analog vs. digital. This interview comes from The Jordan Harbinger Show.

Contact Us

Cart (0)