How a simple soundbite on America Online became one of the most recognizable sounds of the internet age, and look at the creation of a whole new musical instrument. This episode features Elwood Edwards, the man behind the famous AOL “You’ve Got Mail” soundbite, and Bosco and Maya Kante, inventors of the ElectroSpit.
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes?
The Xbox startup sound is an audio logo that’s become synonymous with the game console. But its origins are rooted in solving a logistical problem; how to entertain gamers while they wait for their machines to finish booting up. Featuring Sound Designer and Composer Brian Schmidt and Sound Designer, Composer and Berklee Professor, Michael Sweet.
Odds are if we asked you to sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode, we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski.
We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.
Whether you're 6 years old, or 96 years old, one of the most memorable parts of going to the movies for the last three decades has been the THX "Deep Note" trailer. Unfortunately, they lost the original sound file. What happened? Also, what do sound designers & musicians think about it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles. The episode also features Musician, Producer and Professor Thomas Dolby, and Scott Simonelli, the founder of Veritonic.
Since 1983 one of the most memorable parts of going to the movies has been the THX certification played during the previews. The accompanying sound logo called “The Deep Note” has fascinated, terrified, and mystified audiences for over three decades. What is THX really? How was “The Deep Note” created? And why does it elicit such a reaction from those who hear it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles.
Ever wonder how the music on your favorite news stations is created? Dive in with news music appreciator + journalist Victor Vlam; Composer Matthew Kajcienski, Composer Irad Eshel, Composer Adarsh Thottetodi, Composer David Lowe, Musicologist James Deaville, Film and TV studies Professor Deborah Jaramillo to find out.
