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It’s Not TV: Behind HBO’s legendary sounds

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It’s Not TV: Behind HBO’s legendary sounds

In the 1980s, every movie that aired on HBO began with a truly epic theme song—a sweeping orchestral piece that triggers instant nostalgia for anyone who grew up with it. Then in the 90s, HBO introduced a 5-second audio logo for their original content. Today, we associate that sound with some of the most groundbreaking TV shows of all time. In this episode, we reveal the story behind the creation of these two iconic sounds. Featuring composer Ferdinand Jay Smith and former HBO Executive Vice President Bruce Richmond.

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Domestic Symphony: Why your dryer has a theme song

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Domestic Symphony: Why your dryer has a theme song

Not long ago, our home appliances made nothing but abrasive beeps and harsh buzzes. In recent years though, these devices have started to chirp and sing with carefully designed tones and melodies. But crafting the "perfect" device sound takes skill, patience, and a lot of trial and error. Featuring Audiobrain Founder/Executive Producer Audrey Arbeeny, and Quiet Mark Founder Poppy Szkiler.

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Auditory Icons: Credit card beeps to driverless car melodies

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Auditory Icons: Credit card beeps to driverless car melodies

We live in a designed world, and alert tones are no exception. Every beep and ping that your phone or laptop makes probably went through multiple rounds of revisions and approvals. So what separates a good device sound from a bad one? This story comes from the Wireframe podcast, and features sound designer Connor Moore and psychoacoustic expert Susan Rogers.

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I'm Lovin’ It: How “Ba da ba ba ba” took over the world

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I'm Lovin’ It: How “Ba da ba ba ba” took over the world

Since its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become one of the most recognizable melodies in the world. This is the story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat.

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