It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson.

After 10 years and 400 episodes, our friends at Switched on Pop decided it was finally time to revamp their outdated theme song. In this episode, they take us inside the chaotic, hilarious, and surprisingly emotional process of making a new one. Along the way, they get brutally honest feedback from top music critics, craft over a hundred layers of swirling synths and cinematic sound effects, and even get some sonic strategy from our very own Dallas Taylor.

If you turn on the radio, there’s one thing you’re almost guaranteed to hear: a catchy, over the top jingle proclaiming the name and call letters of the radio station. But where did these little tunes come from? Who makes them? And why are they still so common? In this episode, we explore the history of radio ID jingles, and pack in so many earworms, you’re going to need an exterminator. Featuring Jeanna Isham of Dreamr Productions, Jon Wolfert of JAM Creative Productions, and Erik Huber of ReelWorld Productions.

In Part 2 of our deep dive into Apple’s iconic sound design, the Apple Design Team unpacks the iPhone’s trio of default ringtones, the evolution of their alarm sounds, the UX sounds of the AirPods Pro, and much more. Along the way, legendary beatmaker Flying Lotus breaks down his collaboration with Apple, and the Design Team reveals how they use haptics as a standalone “instrument.” Featuring Billy Sorrentino, Hugo Verweij and Flying Lotus.

Over the last few decades, Apple has produced some of the most recognizable sounds ever made. In this episode, the Apple design team pulls back the curtain on their sound design philosophy and process, from the evolution of the classic “Tritone” alert, to the surprising origins of the Apple Watch sounds, to the inspiration behind the latest notification tones. Featuring Billy Sorrentino, Hugo Verweij and Kelly Jacklin.

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.

Today, virtually every streaming platform has a sonic logo, from HBO’s classic “Static Angel” to the iconic Netflix “Tudum.” For Hulu, standing out in such a crowded marketplace has been a process of experimentation and revision. In this episode, we chart the evolution of Hulu’s sonic branding across 5 unique sonic logos. Along the way, the creative team shares unused alternate versions for the first time, and breaks down how they used AI to test their latest sound. Featuring Dan Capstick of DixonBaxi, Matthew Wilcock of Zelig Sound, and Reid Thompson of Hulu.

For our fourth annual Mystery Sound Game Show, we pitted the winners from the past three years against each other. The result? Chaos and hilarity. So unclog your ears, put on your listening cap, and get ready to play along. Featuring Travis McElroy, John Lagomarsino and Emily Jankowski.

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly.

The sound of a roaring combustion engine is a fixture of modern life. But as electric vehicles become more and more common, these mechanical sounds will gradually be replaced with artificial tones that have been designed from scratch. And once self-driving cars start to take over, there will be an even bigger need for creative and intuitive sound design. In this episode, we explore the future of car sounds with Audio UX Co-Founder Dexter Garcia and Creative Consultant/Futurist John LePore.

For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there’s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and brand manager Sergio Trujillo.

The voices inside our navigation systems are with us nearly every day. They frustrate us when they lead us astray, and guide us through our most memorable adventures. But who are the people behind those voices? In this episode, an Australian musician discovers she is the voice inside millions of GPS units, and the Polish voice of Google Maps goes head to head with a robot. Featuring “The GPS Girl” Karen Jacobsen and “Głos Google Maps” Jarosław Juszkiewicz.

In 2018, voiceover artist Bev Standing recorded 10,000 sentences for the Chinese Institute of Acoustics. Bev was told the recordings would be used for a translation app, but three years later, she was shocked to discover that she had become the default voice of TikTok in North America. On TikTok, Bev heard herself saying all kinds of wild and inappropriate things. So, she decided to sue. In this episode, Bev tells her story, and we hear from the voice who replaced her.

What does a sound designer do all day? How do noise canceling headphones really work? And why do modern movie trailers all sound the same? In this follow-up to our 150th episode, Dallas shares the secrets of sound design with Jordan Harbinger. They also discuss audio deepfakes, sonic branding, and the eternal argument over analog vs. digital. This interview comes from The Jordan Harbinger Show.

Part 2 of our series on the Windows startup sounds picks up when Microsoft made the radical decision to kill the startup sound in Windows 8. In this episode, we explore the forces that led to that decision, unpack how Microsoft channeled the music of language into their new UI sounds, and reveal 2 secret startup sounds that were nearly lost to time. Featuring former Microsoft Lead UI Designer Jensen Harris and Sound Designer Matthew Bennett.

Over the years, Microsoft has made at least ten iconic startup sounds for Windows—from the triumphant “Ta-da!” of Windows 3.1, to the ambient chime that Brian Eno crafted for Windows 95, to the orchestral sweep of Windows XP. In this episode, we explore the creation of the classic Windows startup sounds through Windows 7, and what each one says about Microsoft’s evolving technology. Featuring former Microsoft Lead UI Designer Jensen Harris and Sound Designer Matthew Bennett.

In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO’s Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander.

In the 1980s, every movie that aired on HBO began with a truly epic theme song—a sweeping orchestral piece that triggers instant nostalgia for anyone who grew up with it. Then in the 90s, HBO introduced a 5-second audio logo for their original content. Today, we associate that sound with some of the most groundbreaking TV shows of all time. In this episode, we reveal the story behind the creation of these two iconic sounds. Featuring composer Ferdinand Jay Smith and former HBO Executive Vice President Bruce Richmond.

Not long ago, our home appliances made nothing but abrasive beeps and harsh buzzes. In recent years though, these devices have started to chirp and sing with carefully designed tones and melodies. But crafting the "perfect" device sound takes skill, patience, and a lot of trial and error. Featuring Audiobrain Founder/Executive Producer Audrey Arbeeny, and Quiet Mark Founder Poppy Szkiler.

We live in a designed world, and alert tones are no exception. Every beep and ping that your phone or laptop makes probably went through multiple rounds of revisions and approvals. So what separates a good device sound from a bad one? This story comes from the Wireframe podcast, and features sound designer Connor Moore and psychoacoustic expert Susan Rogers.

Since its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become one of the most recognizable melodies in the world. This is the story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat.