The stories behind the world's most recognizable and interesting sounds.
Who we are
We explore the stories about the world's most recognizable and interesting sounds. An inclusive celebration of sound for all ages, on everything from pop culture, to science, to history and beyond.
Episodes range from joyful adventures to heartbreaking tearjerkers.
Uncovered the stories behind the Netflix Tadum logo, McDonald's I'm Lovin' It campaign, and the HBO Static Angel.
Guests like Bill Nye, DJ Jazzy Jeff, and Hans Zimmerman's team.
Dallas Taylor
Host and Executive Producer
A leading authority on all things audio.
Creative director and founder of Defacto Sound, working with global brands like Netflix, HBO, Discovery, and Disney. Involved in all aspects of the show, from crafting episodes to directing our ad campaigns.
TED Mainstage speaker.
Featured in The New York Times, LA Times, Planet Money, 99% Invisible, The Guardian, The Happiness Lab, Wired, Adweek, Vulture, NPR's Marketplace, Esquire, and more.
Demographics and stats
Over 90% have advanced degrees.
43% have a household income over $100k.
75% of our listeners are male.
The majority of listeners are in the US.
Our ad prices
Ads are host read, dynamically inserted, and meet 100,000+ impressions in 6 weeks.
Price is $35 per 1,000 listeners ($35cpm) or $30 per 1,000 for mid + pre deal.
Preroll
30 Seconds
$3,500
Midroll
60 Seconds
$3,500
Pre + Mid
30 + 60 Seconds
$6,000
We keep audiences engaged
One of the highest retention rates in podcasting.
90%+ average retention across an episode.
We partner with brands
Our partnership episodes are the ideal way to celebrate a product launch or build brand awareness.
All campaigns include coverage in our social media channels and newsletter.
Basic
:30 preroll + :90 midroll
Host-read ads
Exclusive, no other advertisers
$20,000
Plus
:30 preroll + :90 midroll + :60 postroll
Ads tell an immersive story about your brand using interviews with your team
Exclusive, no other advertisers
$25,000
Premium
:30 preroll + :90 midroll + :90 postroll
Episode is tailored to match your brand/product
Immersive ads
Exclusive, no other advertisers
$35,000
Our past Campaigns
Listen to our campaigns with leading audio brands
Podcast Reviews
Over 7,000 reviews across Apple & Spotify, with a 4.9 rating.
“I love this podcast! Super clean and my kids love also love to listen!”
“Thoughtful, well produced, interesting content. It’s clean too so I can listen with kids in the car.”
“I’ve shared this podcast with close friends and family, and they’ve always thanked me for showing them such a cool show.”
Brand Safety
Family Friendly
Twenty Thousand Hertz is a family friendly show that is accessible for people of all ages.
Non-Political
We don't cover political issues, and are inclusive of all genders, races and religions.
Positive Conversations
We bring joy and positivity to the topics we cover, and score 100 out of 100 on multiple brand safety platforms for civility and positive content.
Accolades, features and collaborations
“I feel like Twenty Thousand Hertz was made in a lab just for me. It’s a smart, sound-rich, and fun deep dive into the extraordinary stories behind the sounds around us.” – Roman Mars, Host of 99% Invisible
Get in touch
I’m Andrew, a producer for Twenty Thousand Hertz.
As well as writing episodes, I handle our ads and partnerships.
I’m based in Europe.
You can email me at andrew@defactosound.com
Or click here to book a meeting.