In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO’s Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander.

In the 1980s, every movie that aired on HBO began with a truly epic theme song—a sweeping orchestral piece that triggers instant nostalgia for anyone who grew up with it. Then in the 90s, HBO introduced a 5-second audio logo for their original content. Today, we associate that sound with some of the most groundbreaking TV shows of all time. In this episode, we reveal the story behind the creation of these two iconic sounds. Featuring composer Ferdinand Jay Smith and former HBO Executive Vice President Bruce Richmond.

If you’re a human being, chances are, you know someone who is a big time snorer. You're falling asleep to the gentle sounds of crickets, and then BAM, you hear a snore that sounds like an angry troll. So who was the first snorer? And why is snoring still so popular after all these years? This story, which is definitely about snoring, comes from the podcast Endless Thread.

To give voices to the frightening monsters in movies, TV shows, and video games, sound designers often start with animal noises, then apply all kinds of creative processing. But other times, these sounds begin with human voice actors, who absolutely shred their vocal cords for our entertainment. In this episode, we learn the tricks of the terrifying trade. Featuring voice actors DB Cooper and Michael Schwalbe, and sound designer/composer Jordan Chin.

In the past, video games were largely inaccessible to people with visual impairments. But these days, game makers are adding all kinds of innovative options to make their games more accessible. And some developers are creating entire virtual worlds using nothing but sound. Featuring streamer & game consultant Steve Saylor and disability rights advocate Connor Scott-Gardner.

Playing a sport without sight might sound impossible. But it turns out, there are blind athletes all around the world doing exactly that. Instead of using their eyes, these players rely on their ears to hit a pitch, block a throw, and charge across a crowded field. Featuring beep baseball player Ethan Johnston and goalball coach Keith Young.

When Matthew Shifrin was growing up, his blindness meant that trying to enjoy a movie or TV show was often a confusing and frustrating experience. But then, Matthew discovered something called video description—an extra audio track where a narrator describes the action on screen. And suddenly, everything changed. This story comes from the Radiotopia podcast Blind Guy Travels.

For over a century, humans have been using technology to shape our sonic environment. White noise machines, nature recordings, noise canceling headphones and high-tech hearables all allow us to create an auditory safe space we can escape into. But is it possible to have too much control over what you hear? Featuring media studies professor Mack Hagood.